Influencer marketing is one of the predominant aspects of social media marketing, this quickly resulted in business ventures, and now it’s the type of promotion that brands opt for
[dropcap]F[/dropcap]irst of all, what’s an Influencer? A digital influencer is a person who works with the production of content for a segmented niche, who recognizes his authority in the subject, and considers his opinions a reference for his attitudes and purchasing decisions.
As the name implies, the digital influencer is someone who can influence other people, whether to buy a certain product, take a stance or reflect on specific issues. In other words, he is an opinion maker who uses communication channels to convey what he thinks, what he does, and what he knows to his audience.
This career, relatively new in the market, is seen predominantly on social networks such as Facebook, Instagram and Youtube and Blogs, and the most important aspect to be achieved as a content creator is relevance: followers, views, likes, comments, and shares.
Want an example? Let’s meet Urszula Makowska, a fashion blogger, actress, and social media influencer who was born and raised in the heart of New York City. She is currently working as a merchandiser for Full Beauty Brands and is working on her blogging career. Her fashion blog launched in 2012 and she has since partnered with high-profile brands such as Aveda, Christian Dior, Cartier, and Estee Lauder, to name a few.
She’s a great example of an Influencer and you should definitely check out her platforms and read more about her at Intellifluence’s Influencer Spotlight interview.
Brands and influencers have proved that a simple post by a beloved influencer can make a bigger outreach than any commercial, but as the internet is an ever-changing platform, Influencers should always be up to date with all current trends so that their content is as “fresh” as possible.
In 2021, brands and Influencers will bring new methods and innovations to better connect with their audiences, so stay ahead of the competition and check the best tips for the digital Influencers market, as well as forecasts for trends in 2021, according to Ragan’s PR Daily.
Authenticity is the key to success
Social networks and content creators are all over the internet and it is sometimes easy and tempting to repeat content or follow what other Influencers do. But remember that in this digital society, those who stand out are those who start those trends and those who constantly create new content and new projects, while still being true to themselves.
Nano and Micro-Influencers Emerge
Although brands usually hire Influencers with more than 1M followers, it has been confirmed that due to their large number of followers, these Influencers do not interact with their audiences. Because of this, brands now turn to the “smaller” Influencers, the Micro and Nano-Influencers.
These Influencers, with less than 50 thousand followers, interact with their audience and more easily manage to create a stronger relationship with their followers, managing to get their message across.
Take a stand
Be active in society, talk about important issues and fight for what you think is right, such as, for example, social problems, racial injustices and politics.. Followers are always on the lookout and don’t like Influencers who live just inside the “buy this and buy that” bubble. Show your audience that you care.
Due to this. many influencers should also carefully examine the brands they work with to see if they are taking a stand on social issues as well before agreeing to work with them.
New social media platforms will pop up
As we have already seen, the internet is a platform in constant change, and with this change, more and more new sites and content creation platforms appear, and the great example of 2020 is the blow-up of TikTok.
This app exploded and led to the creation of new trends and the growth, and debut, of Influencers, becoming the sensation app for the creation of sponsored posts and ads. Like TikTok, new content creation platforms will appear in 2021, such as updates to existing apps. Expect influencer content to also expand beyond social media channels (pre-roll, digital ads, etc.) as short-form video continues to spike in popularity.